Is Your Website Moving Your Mission Forward?
Your website is never off the clock. While you're focused on programs, fundraising, and your team, it's out there forming impressions with donors, funders, and the people you serve. This free checklist helps you see your site the way they do — and identify exactly what's getting in the way.

What You’ll Get
Download the free checklist to get:
- A structured way to see your site the way your donors, funders, and the people you serve actually experience it
- Specific questions that surface gaps in strategy, trust, and storytelling most teams don't catch on their own
- Practical insights from our work with nonprofits, so you know what to prioritize first
Frequently asked questions
Who is this checklist for?
It's designed for executive directors, communications staff, and board members who want an honest, outside-eyes look at their website without commissioning a full audit. If you've ever wondered whether your site is helping or hurting your fundraising and outreach efforts, this is a good place to start.
Do I need a web background to use it?
Not at all. The checklist is written for leaders, not developers. The questions are practical and plain-spoken, and the insights are drawn from real work with organizations like yours.
How is this different from a DIY audit?
Most website audits focus on design or technical performance. This checklist focuses on strategy: whether your site is built around your audiences, whether it builds the right kind of trust, and whether it moves people to act. It's the same framework we use when we start a website engagement with a new client.
What happens after I download it?
You'll get the checklist straight to your inbox. If it surfaces questions your team wants to dig into further, we offer a free first-impression review — a quick, practical conversation about what we see and where to focus first.
